Email verification is one of the best tools that you can use to improve your email deliverability. It helps to remove all the invalid and non-existent email addresses from your list. It also helps to prevent your emails from getting into the spam traps and blacklists. This helps to increase the inbox placement and ultimately boosts your email marketing campaign performance.
The email verification process involves a series of health checks that ensures the quality of an email address. This includes removing duplicate email addresses, validating the format of an email address, examining the domain MX records to check for validity, checking if an email address is disposable and much more.
Maximize Deliverability: The Importance of Bulk Email Verification
With Bulk Email Verification, marketers can clean up their bulk email lists quickly and easily. Using this tool, they can avoid hard bounces and spam complaints from the recipients which would otherwise cause their mail servers to get blocked by ISPs. The tool is GDPR compliant and provides detailed reports for every single email in the list. It also integrates with all major email marketing and CRM platforms such as MailChimp, HubSpot, ActiveCampaign, and so on.
AbstractAPI offers a free version of its bulk email verification tool, which can be used to validate up to 1000 emails. It also has a paid tier, starting at $9 per month for up to 5000 API requests. The tool uses an SMTP protocol to verify the email address and then checks for proper formatting, such as the existence of MX records.